Happy 15th Birthday Titleist Pro v 1.

November 1, 2015


Fifteen years ago in Las Vegas, TOUR pros first put the Pro V1 in play -- and golf hasn't been the same


As the deadline approached in 2000 for getting its new ball on the USGA's Conforming List, Titleist officials spent many hours brainstorming an appropriate and catchy name. But there was no consensus. So Titleist defaulted to the temporary lab name that senior vice president Bill Morgan had given the ball -- Pro V1. 

The "Pro" stood for Professional. The "V" stood for Veneer Project, which was how the research and development team referenced it. The "1" was because it was the first model.

Titleist had every intention to change the name to something more permanent. 

"We gave it to the pros and told them it was just a lab name and that we were going to change it," Morgan said. "But they said they liked it, so we kept it for that year. We discussed changing it again, but by that point, players loved Pro V1."

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